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The Univeristy of North Carolina at Chapel Hill
The Univeristy of North Carolina at Chapel Hill

Feb 23

How I Made It to the Super Bowl

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If I’ve learned anything from my time at Carolina, it’s just say “yes” to any opportunity.

Sometimes your professor might ask if anybody can volunteer to put in some work on a project on a Thursday evening. Even if you have plans to grab dinner with your friends, just say “yes.”

Other times, a cool company or person might make an appearance on campus, but a project deadline is approaching fast. Even when you feel like you can’t get away from the library for a second, just say “yes.”

And especially when you get an email that says “This is an official invitation to media week for Super Bowl LI. Are you able to come?” Just say “yes.”

I guess I need to explain that one.

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In the fall semester for my Advertising Copy and Communication course, one of my professors coordinated with a program at FOX called Fox Sports University. We worked directly with a group called PROcast that takes real content created by athletes and posts to Fox Sports social media, their website and the live broadcast.

PROcast had just been acquired about a year before, and they wanted to use the FOX Super Bowl as a chance to raise awareness about the PROcast brand. Throughout the whole semester, our class split into groups and worked on plans for communicating the PROcast brand around the super bowl on their social media and in-person at Media Week.

Since we’re working around sports we had to keep things competitive, so each of the groups competed in our pitches to see whose work would be used. Our team won after hours and hours of preparation.

After that, I thought I wouldn’t hear from them again. I started the new semester and continued on barely thinking about the project I just finished when the craziest email I’ve ever seen popped into my inbox: an invitation to Media Week for the Super Bowl.

Fox Sports flew us out to Houston and toured us around their entire operation for the week leading up to the big game. We saw their production studios for their analysis talk-shows, went to field level at the stadium and radio row where all the major networks set up camp.

While we didn’t get a chance to see the game in person, it was still an unbelievable experience. And the long hours we put in outside of class perfecting our pitch and polishing on our work (which they actually ended up using) were all worth it.

Even though it may seem tough at the time, be sure to say “yes” to every opportunity. You never know where it’ll take you.

If you’re interested in a closer look at what we did while we were in Houston, check out the video my friend Wyatt made about our experience.